*MAIN COURSE

02. LOYALTY LOOPS

Proactive innovation: Sustainable loyalty for the energy industry creating meaningful, connected solutions.

A picture of a uX design and branding project called Loyalty Loops, a proactive innovation: Sustainable loyalty for the energy industry creating meaningful, connected solutions. The picture is of mockups of multiple app design screens.

pROBLEM

How does the energy industry transform from predator to provider to create a set of meaningful, connected  solutions for people, businesses, and governments?

rOLE

UX Research
Designer

3 exploratory personas done in the research phase of the project investigating different customers, distinguishing what they say, do, feel and think.A visual journey map of how the average customer interacts with the oil energy industry.A visual map of current and future potential offerings from the oil industry that expands their relationships with both their local and local customers.Mockups of multiple screens of the apps UI.

SUMMARY

Sustainable Loyalty takes the customer relationship far beyond the pump. Aligning behaviour with rewards that match the values of tomorrow’s driver.  In the metaverse style interaction, viewers can grow their island of projects they invested in alongside te energy company - the rewards focus on personalisation, community, feedback loops, quantified impact and digital assets.

Room for more?

Room for more?